Koreatown NYC: The Consumption of a Transnational Brand, NYU Press.
Is it really ALL about marketing?
In this episode, Dr. Jinwon Kim discusses her new book, Koreatown NYC: The Consumption of a Transnational Brand, NYU Press.
Jinwon discusses how in the past decade, Korean entertainment has gained global recognition, with movies and TV shows winning Oscars and Emmys, and K-Pop groups becoming wildly popular. In Manhattan, Koreatown has become a popular destination for both locals and tourists, drawing them in with its bars, restaurants, and day spas - learn more about the neighbourhood, and its important place in NYC and globally.
How does Manhattan's Koreatown function as a new kind of ethnic enclave?