Writing a blog post

What is a blog? An online place to write about what you want, when you want.

Getting started; a lot of people will tell you to start with the name (but they’re not here), so let’s start with you. WHY are YOU writing?

Topics & themes, point of view & positioning.

• Read, read, and read some more

• Be an expert (not “the” expert)

• Point of view & voice - “authentic intelligence”

• Stories > “hooks”

The good, the bad and the ugly

No peer review, editor or spell check…

Self-directed / problem-based / culturally and contextually rooted /flexible / accessible 

Two fears & the “good platform”